MMC and Chivas Regal debuted Chivas 18 by Pininfarina, the first-ever collaboration between Chivas Regal and Italian designer, Pininfarina, to top trade and consumer media, high-net worth individuals, Chivas 18 enthusiasts, and Maserati best customers at the Maserati of Manhattan showroom in Tribeca.
Chivas 18 is one of the smoothest, most delicious blended Scotch whiskies on the market today. Pininfarina is one of the most celebrated and influential Italian design houses in history. Together, they’ve created Chivas 18 by Pininfarina, three of the most amazing Scotch whisky sets you’ll ever lay eyes on. Chivas and Pininfarina celebrated the launch of the sets at the Maserati dealership in lower Manhattan, and you can be sure that everything looked, and tasted, amazing.
Chivas 18 by Pininfarina is the creation of Pininfarina chairman Paolo Trevisan and his team of artisans, and it’s much more than a cool box for a nice bottle of whisky: it’s a work of art. Chivas 18 is uniguely rich and multi-layered and Chivas Regal 18 includes over 20 of Scotland’s rarest single malt whiskies, aptly described by American whisky writer and author of ‘Kindred Spirts 2’, F.Paul Pacult as, “Strenght and elegance balanced in harmony…blended Scotch does not get any better than this.” The only problem will be bringing yourself to actually open the bottle, but you can always replace it with a new one. As the impossibly stylish Trevisan Said, it all started with one drop of the liquid, which became the inspiration for more than two years of ideas, prototypes, and refinement. “Once we came up with the idea of the drop, we all knew we had it,” he said.
The Chivas 18 by Pininfarina, crafted for the modern gentleman, is an aerodynamic, limited edition design, available to consumers globally, with three iconic designs. This design, known as “The Drop”, is inspired by air and liquid, which represents both branse ongoing quest for beauty, harmony and ultimately, pleasure. Among the 100+ guests and 18 media, attendees enjoyed cocktails, hors d’oeuvres and the first look at the limited edition pieces, including a $100,000 custom-ordered sculpture display case.