Feb 2013 – Eleqt

March 16th, 2013 | Posted by partyup in Uncategorized - (0 Comments)

Picture this: breathtaking Maseratis, a sexy and stylish crowd, complimentary drinks and scrumptious hors d’oeuvres. What better way to kick off your New York Fashion Week than with ELEQT’s Grand Launch Manhattan?!?!

ELEQT Grand Launch Manhattan – Recap


On Thursday, February 7, Maserati of Manhattan saw an eclectic mix of movers and shakers out in force to celebrate the ELEQT Grand Launch Manhattan. Endorsed by luxury brands such as Maserati of Manhattan and Tribeca Grand Hotel, the evening will feature DJ Michael Demby, a common name among NYC’s most well-known clubs, and international pop/rock artist RUMI.


ELEQT Grand Launch Manhattan – Recap



DJ Michael Demby  http://j2mevents.com/i_love_the_80s_and_90s.html

Rumi  http://rumionline.com/bio.php






MMC and Chivas Regal debuted Chivas 18 by Pininfarina, the first-ever collaboration between Chivas Regal and Italian designer, Pininfarina,  to top trade and consumer media, high-net worth individuals, Chivas 18 enthusiasts, and Maserati best customers at the Maserati of Manhattan showroom in Tribeca.




Chivas 18 is one of the smoothest, most delicious blended Scotch whiskies on the market today. Pininfarina is one of the most celebrated and influential Italian design houses in history. Together, they’ve created Chivas 18 by Pininfarina, three of the most amazing Scotch whisky sets you’ll ever lay eyes on. Chivas and Pininfarina celebrated the launch of the sets at the Maserati dealership in lower Manhattan, and you can be sure that everything looked, and tasted, amazing.


Chivas 18 by Pininfarina is the creation of Pininfarina chairman Paolo Trevisan and his team of artisans, and it’s much more than a cool box for a nice bottle of whisky: it’s a work of art. Chivas 18 is uniguely rich and multi-layered and Chivas Regal 18 includes over 20 of Scotland’s rarest single malt whiskies, aptly described by American whisky writer and author of ‘Kindred Spirts 2’, F.Paul Pacult as, “Strenght and elegance balanced in harmony…blended Scotch does not get any better than this.” The only problem will be bringing yourself to actually open the bottle, but you can always replace it with a new one. As the impossibly stylish Trevisan Said, it all started with one drop of the liquid, which became the inspiration for more than two years of ideas, prototypes, and refinement. “Once we came up with the idea of the drop, we all knew we had it,” he said.



The Chivas 18 by Pininfarina, crafted for the modern gentleman, is an aerodynamic, limited edition design, available to consumers globally, with three iconic designs. This design, known as “The Drop”, is inspired by air and liquid, which represents both branse ongoing quest for beauty, harmony and ultimately, pleasure. Among the 100+ guests and 18 media, attendees enjoyed cocktails, hors d’oeuvres and the first look at the limited edition pieces, including a $100,000 custom-ordered sculpture display case.






















Beck’s Sapphire hosted their 3rd pop-up site on Beck’s Sapphire’s nation-wide tour, a private party and concert in New York City’s SoHo neighborhood to celebrate the brand’s first-ever appearance in the Super Bowl. The celebration was held at a pop-up “jewelry store” on 201 Mulberry Street. Where Chet Faker, an Australian artist featured in the Beck’s Sapphire Super Bowl ad, performed His remix of Blackstreet’s legendary 1996 song, “No Diggity”













Faker hails from the tight-knit disco and house music scene in Melbourne, Australia. Recently signed to Downtown Records, home to acts such as Gnarls Barkley, Santigold and Major Lazer, Faker will release his debut album in 2013. For its part, “No Diggity” reached No. 1 on the Billboard Hot 100 and earned a Grammy for Best R&B Performance by a Group or Duo with Vocals

Chet Faker gave just one of the evening’s two propulsive musical performances.


















The other was given by rock/jazz pianist ELEW, an artist who has been described as “ferociously dynamic” (The New York Times), “powerful [and] visceral” (Vanity Fair), and a “genius” (Gotham Magazine).
















Also from the new hit TV-series, Katharine McPhee showed up to enjoy Beck’s Sapphire too!!!











See more photos here: http://www.facebook.com/media/set/?set=a.10151347697088654.497087.24643688653&type=3


Beck’s Sapphire is now the official beer sponsor of Mercedes-Benz Fashion Week, the globally famed season opener for the world’s fashion industry. The latest from the world’s top-selling German beer brand, Beck’s Sapphire is housed in a sleek black bottle, an innovation that took two full years to perfect. Given the brand’s packaging and its smooth taste profile, Beck’s Sapphire has elected to deepen its relationship with the tastemakers and trendsetters who attend Mercedes-Benz Fashion Week.





















In December, from the 14th to the 16th, we celebrated the popular art of Hello Kitty with a 3 day Festival, “Hello Kitty, Hello Art” @ Open house @ 379 Broome Street,  which featured a gallery exhibition, artist signings, and limited-edition prints. All in honor of Hello Kitty and book release of the franchise’s artwork.

Featuring art installation inspired by Sanrio characters designed by Dabs Myla, plus new works by Betsey Johnson, Pose Msk, Simone Legno, & many more!


































Hello Kitty showed up herself to mingle with everyone.












Beloved fashion designer Betsey Johnson with Hello Kitty

Also check out a sneak peek of what’s in store for men’s fashion from the latest Sanrio and Japan LA Clothing collaboration. The new line features fashionable pink plaid Hello Kitty Bowties. I think they could be worn by men and woman, and probably will be.














To buy the book “Hello Kitty, Hello Art”

http://www.amazon.com/Hello-Kitty-Sanrio-Company-LTD/dp/1419704532 Buy the Book “Hello Kitty, Hello Art”















The Green Lantern Room

The Superman Room

The Captian America Room

The Spider-Man Room

A Whiskey Soaked Shop Pops Up in SoHo Photo Gallery Album

To launch Stoli’s new line of “Most Original” vodka flavors, UrbanDaddy produced an all-white event Wednesday, 11-28-12 in New York. Guests painted on the wall and decor, gradually bringing color to the space.

Stoli Bar



Check out Urban Daddy’s Photo Gallery of the Night Here –>
One Night, All White Wonderland in SoHo Photo Gallery Album




Party Up Productions sponsored RTB Media @ Maserati of Manhattan to Benefit Graybeards Ltd.  fundraiser to help support The Rockaway’s Rebuild & Recover from Hurricane Sandy.

Check out the video recap of the night here

GreyBeards from Haskadesigns on Vimeo.

Awesome live  performances by America’s Got Talent 2nd Runner-up, Cas Haley!!!

Cas Haley performing @ GrayBeards Fundraiser


President of The Graybeards, Steve Statnis,  saying a few encouraging words.

President of RTB Media

















The man who put made this wonderful fundraiser come together, Bob Broderick of RTB Media.

Bob Broderick of RTB Media


















Everything from the food & drink to the venue was donated for this benefit. Thank you to all the other Sponser’s that worked with us, Ferrari-Maserati of Manhattan and RTB Media, and most of all Thank you to all the generous people that donated. I’m so happy to say over $20,000.00 was raised and 100% goes to help the people of The Rockaway’s.

Steve Buscemi & The GrayBeards @ the 12-12-12 Concert for Sandy Relief

Party Up Hits A Home-Run

May 9th, 2012 | Posted by partyup in Uncategorized - (0 Comments)

May 2010 – Party Up help make every baseball fan’s dream, a reality with a very special bar mitzvah at the New Yankee Stadium.

Party Up spent an entire day setting up multiple activity stations including photofavors, basketball, air hockey, foosball, kid’s dj stations, among others for all guests to participate in.

Guest enjoyed an all evening event with wonderful food, music, entertainment and was capped of with a Championship fight between Miguel Cotto and Yuri Foreman.

Party Up hit one out of the park and created memories for all involve that no one would forget.

Additional Media Coverage of the event:

Party Up Lights Up the High Seas

April 10th, 2012 | Posted by partyup in Lounge - (1 Comments)

May 2011 – Party Up showed there are no boundaries when it comes to Lounge & Decor by redesigning the look for the beautiful Cloud 9IV Yacht.


Party Up lit the interior of the yacht with Color Kentic LED lights to give the yacht a warm and colorful feel.

The guest also enjoyed an LED light outside deck that included a 3 sided Martini bar along with various highboy tables for people stand and converse around while enjoying the beautiful Manhattan skyline.

Everyone enjoyed the music of the live band performing on the lower deck while the DJ set a true party tone upstairs on the dance floor.

The four hour cruise was a nonstop party and all guests will always remember the great music, food, drinks, time spent with their friends and most of all, the breathe taking views created by their surroundings both on and off the yacht.